The music video I will be analysing is Down With the Trumpets, by Rizzle Kicks, directed by Toby Lockerbie. The genre of the song is a mixture of hip-hop/rap/pop, this genre is not only seen by the song but the way the music video is made, with characteristics of the three genres, with the story of the music video being them performing on the streets to earn money to enhance their music career, in this video they give fake money to the guy with the trumpet then run-away.
There are several points in the music video where the actions of Jordan "Rizzle" Stephens and Harley "Sylvester" Alexander-Sule are associated with the music, there is an example of this at the very start, where the tape is put into the cassette player. Then later on in the music video, when the play the trumpet the same time as it comes into the song. There is also a notion of looking onto the cassette player when the line is repeated to show that it is them on the screen of the cassette player, there is other examples, when the person who sells them the trumpet checks the money and realizes it's fake.
The video cuts are synchronized to the change of line in the song, which has a medium tempo, the location of the two also changes between the seaside and what appears to be their bedroom, then in the third verse it switches between the seaside and the bedroom then to a new location, what looks like a public path near a forest. In the music video, despite the little story of performing for money to get instruments, the video is performance based, whilst walking or standing.
In the video there is no notion of looking in a sexual manner, and not one girl is seen in the video. All the notion of looking is towards the two artists and not to any other topic.
In the final conference there is a nice visual effect, where the fall and then it cuts to a different location and then back again, maybe to suggest they are disillusioned or tired but they keep on going.
To conclude this essay, Jordan "Rizzle" Stephens and Harley "Sylvester" Alexander-Sule who are most commonly know as "Rizzle Kicks" perform in the music video, with a small side story of them performing for money to enhance their music career. On the video there is a colour palette to enchance the bright colours as the song was released in the summer and is a summer song, aimed to get people dancing.
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