Evaluation Prezi!

Our Finished Music Video

From our first draft, me and Ramtin knew that we had to change some parts of our music video. We changed one shot of the castle and put in a shot of the car park, we felt the castle shot was a bit out of place and replaced it with a shot from the car park. We also adjusted the colour correction to make sure the night shots were more visible as before they were to dark and hard to see.
This now means we have finished our music video, and we are both happy with the final outcome and believe it is good enough for us to gain the grade we need.

The Making Of..... Colour Correction.

Here is a video of the colour correction we used and how to do it.

Magazine Advert Speed Art.

 
Ramtin filmed his computer screen when he was doing a draft version the magazine advert, then fast forwarded it, to show you in detail how we made it.

The Making Of...... The Split Screen.

Above is a video tutorial which Ramtin did to explain in detail how we did the split screen effect from our music video. He explains all in the video.

Magazine Advert Finished.

As well as finishing the digipack, we also finished the magazine advert, we used two different images for the digipack and magazine advert to show more variety, and to make the digipak more unique for the people who buy it.

After analyzing 2 magazine adverts we saw all of the conventions of a magazine advert, the featured song, the artist, the date of release, the artist's website and the record company. We added all these and made sure that it all fitted and kept the same colour theme throughout. I personally really like the advert, with the bright lights with the night sky looks really good!

The Making Of...... Magazine Advert.

Here is a step by step guide to how we produced the magazine advert in Photoshop.

This first image is our original image just de-saturated to make it look dark and gloomy, as we took the photo at day, we had to make it look like it was at night, and by de-saturating it it's the first step to making it look like it's at night.

In this second picture we added some colour to the picture, as at night there is still colour so we did that to make it more realistic. We also added the lights, again to make it more realistic, and it also looks really good next to the sky.

The next step was to add all the information to the advert, the name of the artist, the date of release, the ways of getting the album, the artist's website and the record label logo. These are all things which are usually seen on a magazine advert. Despite all this information you will notice that the name of the song is currently not on the magazine advert, but that comes onto the advert in the next step. We also added in the MTV logo next to the record label, we did this as we had it on the music video and it would be a good idea to have on the advert. We also included a picture of the digipak, so people know what the digipak will look like when it is released.

Now the name of the song is is visible, it was my idea to have a cloud appear from the artist's head, to appear he is day dreaming because it is a theme of the song. This is the last step in the making of the magazine advert. A separate post will be up in a few minuets of the finished magazine advert on it's own. 

Finished Digipack.

Here is the finished digipack, with all the images being taken by us. It has turned out well and included all the items which are usually on a digipack. We made sure we put some bonus features in the digipak and kept the theme of day and night clear on both sides. After looking at two hip-hop digipak's I saw that they have lost of bonus features and allot more information about the making of the album, and we have included that on our digipak.

Music Video 1st Draft.

Here is the first draft of our music video. We and our teachers think it came out well, and only needs little adjustments and tweaks. We are both happy with how the idea of splitting the screen into two with one half day and the other half night and how effective it works.

Despite the great feedback I believe that there are still things we have to correct. I believe the major correction we have to make is the amount of visibility of the night shots and the lack of it, to correct this we will have to readjust the colour correction so that you can see me (the artist) clearer, but still keep the nice colours that the colour correction brings. Another thing I believe we have to change is the shot at 12 seconds, this shot of the Windsor castle seems out of place in the music video, as it is not similar to the other urban locations we have, a castle also doesn't fit into characteristics of hip-hop. So for that reason I believe we have to remove it. After all this is completed, our music video will be completed, and when it is I will upload it to my blog, so stay tuned.

Analysis of a Digipak.

Kid Cudi | Man on The Moon : The End of Day. 

Kanye West | 808's & Heartbreak.

From analyzing these two digipak's I have learnt several things which are evident on a hip-hop genre digipak. Each digipak has there own colour scheme, and it is clear to see on each of these that it is followed throughout, this is seen clearly on Kanye West's digipak, 808's & Heartbreak. On both of the digipaks their are two exclusive pictures of the artist, one's taken especially for the digipak, this gives the buyer that feel that he is buying something never seen before. In both of the digipak's their is allot more information about production than a normal album, again adding to the feeling of the buyer that they get more than just the music, which is the whole point of a digipak. Both digipak's have a theme to them and connotes their own unique experience, Kid Cudi's digipak shows him being in his own world and distanced from everyone else, whilst Kanye West gives the impression that he is lonely and he is trying to find a partner.