Evaluation Prezi!

Our Finished Music Video

From our first draft, me and Ramtin knew that we had to change some parts of our music video. We changed one shot of the castle and put in a shot of the car park, we felt the castle shot was a bit out of place and replaced it with a shot from the car park. We also adjusted the colour correction to make sure the night shots were more visible as before they were to dark and hard to see.
This now means we have finished our music video, and we are both happy with the final outcome and believe it is good enough for us to gain the grade we need.

The Making Of..... Colour Correction.

Here is a video of the colour correction we used and how to do it.

Magazine Advert Speed Art.

 
Ramtin filmed his computer screen when he was doing a draft version the magazine advert, then fast forwarded it, to show you in detail how we made it.

The Making Of...... The Split Screen.

Above is a video tutorial which Ramtin did to explain in detail how we did the split screen effect from our music video. He explains all in the video.

Magazine Advert Finished.

As well as finishing the digipack, we also finished the magazine advert, we used two different images for the digipack and magazine advert to show more variety, and to make the digipak more unique for the people who buy it.

After analyzing 2 magazine adverts we saw all of the conventions of a magazine advert, the featured song, the artist, the date of release, the artist's website and the record company. We added all these and made sure that it all fitted and kept the same colour theme throughout. I personally really like the advert, with the bright lights with the night sky looks really good!

The Making Of...... Magazine Advert.

Here is a step by step guide to how we produced the magazine advert in Photoshop.

This first image is our original image just de-saturated to make it look dark and gloomy, as we took the photo at day, we had to make it look like it was at night, and by de-saturating it it's the first step to making it look like it's at night.

In this second picture we added some colour to the picture, as at night there is still colour so we did that to make it more realistic. We also added the lights, again to make it more realistic, and it also looks really good next to the sky.

The next step was to add all the information to the advert, the name of the artist, the date of release, the ways of getting the album, the artist's website and the record label logo. These are all things which are usually seen on a magazine advert. Despite all this information you will notice that the name of the song is currently not on the magazine advert, but that comes onto the advert in the next step. We also added in the MTV logo next to the record label, we did this as we had it on the music video and it would be a good idea to have on the advert. We also included a picture of the digipak, so people know what the digipak will look like when it is released.

Now the name of the song is is visible, it was my idea to have a cloud appear from the artist's head, to appear he is day dreaming because it is a theme of the song. This is the last step in the making of the magazine advert. A separate post will be up in a few minuets of the finished magazine advert on it's own. 

Finished Digipack.

Here is the finished digipack, with all the images being taken by us. It has turned out well and included all the items which are usually on a digipack. We made sure we put some bonus features in the digipak and kept the theme of day and night clear on both sides. After looking at two hip-hop digipak's I saw that they have lost of bonus features and allot more information about the making of the album, and we have included that on our digipak.

Music Video 1st Draft.

Here is the first draft of our music video. We and our teachers think it came out well, and only needs little adjustments and tweaks. We are both happy with how the idea of splitting the screen into two with one half day and the other half night and how effective it works.

Despite the great feedback I believe that there are still things we have to correct. I believe the major correction we have to make is the amount of visibility of the night shots and the lack of it, to correct this we will have to readjust the colour correction so that you can see me (the artist) clearer, but still keep the nice colours that the colour correction brings. Another thing I believe we have to change is the shot at 12 seconds, this shot of the Windsor castle seems out of place in the music video, as it is not similar to the other urban locations we have, a castle also doesn't fit into characteristics of hip-hop. So for that reason I believe we have to remove it. After all this is completed, our music video will be completed, and when it is I will upload it to my blog, so stay tuned.

Analysis of a Digipak.

Kid Cudi | Man on The Moon : The End of Day. 

Kanye West | 808's & Heartbreak.

From analyzing these two digipak's I have learnt several things which are evident on a hip-hop genre digipak. Each digipak has there own colour scheme, and it is clear to see on each of these that it is followed throughout, this is seen clearly on Kanye West's digipak, 808's & Heartbreak. On both of the digipaks their are two exclusive pictures of the artist, one's taken especially for the digipak, this gives the buyer that feel that he is buying something never seen before. In both of the digipak's their is allot more information about production than a normal album, again adding to the feeling of the buyer that they get more than just the music, which is the whole point of a digipak. Both digipak's have a theme to them and connotes their own unique experience, Kid Cudi's digipak shows him being in his own world and distanced from everyone else, whilst Kanye West gives the impression that he is lonely and he is trying to find a partner.

The Making Of...... Colour Correction.

We are coming to the end of the editing of our 1st draft. All the clips are in place in-sync with the music. All we have to do now is add some CC (Colour Correction) to make the clips look good because without it the shots are quite bland. The night shots due to the camera have a lot of noise gain on them which is quite difficult to remove.

The Making Of...... Typography.

The typography part of our music video was the most time consuming out of all the parts of editing . It took Ramtin around 2 hours to put the text in and then to sync with the song with some more diverse transitions for some of the words. The typography was quite basic, compared to others in professional music videos, so it didn't take too long compared to others.

Filming Day 2.

Today was the day we filmed all of the night scenes after filming all of the day scenes yesterday. Today was again a successful day as we managed to film of the shots we needed for all three locations. Even though it was cold out at night we got all the shots we needed quickly and Ramtin took the camera home to edit them together and finalize the video. As it was winter we headed out early at 5pm as it was already getting dark, and to avoid any trouble or problems we tried to finish as quickly as possible without slacking on the amount of content we got.

The Beginning of Editing.

Today me and Ramtin began the editing of our music video. As me and Ramtin are quite good at editing through experience of doing it last year. Out of the two of us though, Ramtin will be most of the editing, as I feel out of the two of us, he did the better job on the film opening last year. Ramtin and I will be using Sony Vegas 9 & After Effects CS3.

Filming Day 1.

Today me and Ramtin set off filming for the first time. We filmed at all three of the locations, between the hours of 9am until 12pm. We managed to film everything we needed which is excellent progress. We will film the second half of the video at night in the same locations at a later date. As you can see from the images below, the weather wasn't perfect, but we can't control the weather and it doesn't matter too much.

Here are some images from today:

Risk Assessment.

Car Park.

When in the car park we have to be careful of cars that are using the car park, and as we are on the roof of the car park and it is quite high up, we have to be careful of not going to close to the edge and being silly as it is a big drop!

Around The Town.

When we film around Windsor Town, we have to be careful when we film at night, making sure we are safe and no one feels threatened by us or the camera. We have to choose the location correctly and make sure it safe. In the day time, the risk is allot less as there will be more people around.

Bridge Over the Motorway.

Again this is a fairly dangerous location if we are not careful and act stupid. The Motorway we will be over is the M4 which is a major and busy motorway. Again in the day it is allot safer as we can see what we are doing clearer. At night we must be careful not to cause any injures or accidents, and on the bridge we must be very serious about the possible danger.

Actor Update.

After talking to our planned actor Dan, we have decided it would be best if we did the video without him after we realized that he wouldn't be able to attend the filming sessions. Therefore I stepped up to the plate and decided to be the main actor, although it's disappointing, it makes filming easier as I know the lyrics to the song and know the look me and Ramtin are going for.

Call Sheet.

Schedule:

Day 1:

09:00: Filming at Location 1.

10:30: Filming at Location 2.

11:30: Break/Lunch.

12:00: Filming at Location 3.

13:00: Finished.

Day 2:

16:00: Filming at Location 1.

17:30: Filming at Location 2.

18:30: Break/Dinner.

19:00: Filming at Location 3.

20:00: Finished.

Locations:

Location 3 | Motorway Bridge.

Here are two pictures from the location of the third part of our video. It is located above the M4 motorway, which is good as it add's more shots and as the motorway is a busy one, it will look good at night with the car lights. The bridge is also very quiet and no one really uses it, which again is good for us as we can film at any time and no one will be there. At night the bridge is well illuminated so it is easy to film, and will look good when we film.

Location 2 | Walkway.

Here is the second location of our music video. We like the fact it is symmetrical and we also plan to use this location for our digi-pack. At night it looks very nice as lights which are suspended in the air come on it looks very nice. Again just like the car park location it there is easy access.

Location 1 | Car Park Roof.

Here is the location of the first scene, we decided on this spot as it was high up and had a good view of Windsor which we wanted. The location is easily accessible at both day & night, and at night there is good visibility from the lights in the car park.

Music Video Sequence.

Main Concept; Screen spilt into two, top half day and colorful, bottom half night and dark.

Intro; MTV scene.

Beginning; Rooftop location, balloons on day half, none on the night half.

Chorus; Typography over shots.

Middle; Walking around town, cuts synced to the claps. Maybe slow motion walking.

Chorus; Typography over shots.

Middle 2; Bridge over motorway

Chorus; Typography over shots.

The End.

Lyrics of our song.

Day And Night Lyrics

Uh, uh, uh, uh, uh, uh...

Day and night (what, what)
I toss and turn, I keep stressing my mind, mind (what, what)
I look for peace but see I don't attain (what, what)
What I need for keeps this silly game we play, play
Now look at this (what, what)
Madness to magnet keeps attracting me, me (what, what)
I try to run but see I'm not that fast (what, what)
I think I'm first but surely finish last, last

[Chorus:]
Cuz day and night
The lonely stoner seems to free his mind at night
He's all alone through the day and night
The lonely loner seems to free his mind at night (at, at, at night)
Day and night
The lonely stoner seems to free his mind at night
He's all alone, some things will never change (never change)
The lonely loner seems to free his mind at night (at, at, at night)

Hold the phone (what, what)
The lonely stoner, mr. solo doe low (what, what)
He's on the move can't seem to shake the shade (what, what)
Within his dreams he see's the life he made, made
The pain is deep (what, what)
A silent sleeper you won't hear a peep, peep (what, what)
The girl he wants don't see no one into (what, what)
It seems the feelings that she had are through, through

[Chorus:]
Cuz day and night
The lonely stoner seems to free his mind at night
He's all alone through the day and night
The lonely loner seems to free his mind at night (at, at, at night)
Day and night
The lonely stoner seems to free his mind at night
He's all alone, some things will never change (yeah) (never change)
The lonely loner seems to free his(yeah) mind at night (at, at, at night)

Slow moe, (what, what)
When the temple slows up and creates that new, new (what, what)
He seems alive though he is feeling blue (what, what)
The sun is shining man he's super cool, cool
The lonely nights (what, what)
They fade away he slips into his white nights (what, what)
He smokes a clip and then he's on the way (what, what)
To free his mind in search of,
To free his mind in search of,
To free his mind in search of,

[Chorus:]
Cuz day and night
The lonely stoner seems to free his mind at night
He's all alone through the day and night
The lonely loner seems to free his mind at night (at, at, at night)
Day and night
The lonely stoner seems to free his mind at night
He's all alone, some things will never change (never change)
The lonely loner seems to free his mind at night (at, at, at night)

At, at, at night.

Digi-pack Practice.

 Here are two practice attempts at our digipack, me and Ramtin worked on this together, and it came out well, we have allot of the digi-pack conventions on like the bonus tracks and exclusive footage. The theme of 'Day 'n' Nite' is clear to see as one half is day and the other night.

For the final digi-pack we are required to use only images we have taken. So we plan to do the same theme and replace the images with our own.

Props, Location & Actors

FLICKA FILMS 

Props, Location & Actors

 

We now have a clear understanding of who is going to be the main actor, what our main props are going to be and where we are going to film.
We decided to put everything on paper so we typed up a list of things we have ready so when it comes to filming we will be fully prepared, below you can see we put everything under 3 main headings.

COSTUME

• Balloons
• Weights
• String
• Chequered shirt
• Jeans
• Sunglasses

LOCATION

• House – Living room
• Rooftop
• Bridge overlooking motorway
• Street

ACTORS

• Dan (Kid Cudi)
• Random people that may be in shots

Magazine Advert Analysis.

Here is a magazine advert for the artist Gwen Stefani, it is promoting her new album which the advert states it si avalible through download and album. The advert doesn't state the release of the album which only presume that the album is available already. , but it does state two songs which is featured on the album, they are "What you waiting for?" and "Rich Girl", this help promotes the album by stating the two singles which have been released proir to the album. This help sells the album, the style of the album and the way Gwen Stefani is presented on the advert as royalty hinting the fact she is the queen of hip-hop, as she is popular and successful . Gwen Stefani is presented as royalty by sitting on a throne and holding a crown, which is the theme of the album. It also shows Gwen Stefani's record company (Target) and website (http://www.gwenstefani.com/) to promote the companies.

Here is the magazine advert for the single "Love is Noise" by the artist The Verve. The advert clearly states that the single is out now to buy, and it says the formats it is available in CD, Vinyl and Download. The whole feel of the magazine advert is relaxed and calm, with a nice relaxing picture of the clouds, the artwork on the advert clearly shows what feel the album has, this helps the album sell as an advert is all about selling the product you have. The bands information is also displayed on the advert, the record company, "Parlophone" and the bands website, www.theverve.com.

From analyzing these two magazine adverts, I learnt that it is important to sell the album through a picture or a theme, which seems hard but is very is entirely possible. To do this you have to match the style and feel of the album and try to present that trough an image, The Verve do this well in with the picture they use, conveying a relaxed theme to it. It is also important that the magazine adverts sow what music label the artist represents, this means that when people see the logo of the music label, they will know what kind of music it is and what other artist's they are similar too, again helping to sell the album to people who haven't heard of the band before.

Photoshop -Magazine Advert (Practice)

I was the creator of this practice magazine advert which we decided to make so we could outline what our  final magazine advert would look like once we came to making it.
We made this using the general conventions of a magazine advert which generically include a bold main image, the date of the album's release, album name, song name, name of the artist/band and the record label they are on. Using images found on the internet, we followed these conventions and I managed to come up with this design on computer from the initial sketch I did.

Demographics & Psycho-graphics.

The song we have chosen falls under the genre of "Alternative hip hop" which is a sub-genre of "hip hop". This is because the song contains many different conventions and some of which are new to the hip hop genre forcing it into a sub-genre. Some musicologists believe that in this day and age 70% of hip-hop is bought by white listeners. The average listener's age is around 19-34, from a range of nationalities, ethnic groups and religions. Their collective spending power is $500 billion annually in the US alone. Music is much harder than films to determine demographics for because there are so many people to account for and most of these people will varied in themselves.
37% of 15-25-year-olds in China love hip hop according to several studies. According to Chinese government statistics, the 15-29 demographic makes up 22.8% of the population and seeing as we’re talking about China, that’s around 296 million people, a core hip hop demographic about the same size as the entire United States.

Music demographics are most of the time made up of assumptions made by the general public, it can be closely related to stereotypes and which listen to what kind of music.
Going off stereotypes and the kind of people who like hip hop. I would have to take a guess that the Psychographics of the people who listen to hip hop/alt hip hop are..

• Aspirers: People who want to get onto the latest trend.

• Strivers: Status oriented people who seek money, approval and social status. Obvious buyers of aspirational goods.
• Explorers: seek novelty and want to try new things. They are likely to be early adopters of completely new products.

Magazine Advert Sketch (Practice)

Here is a basic sketch of our idea for the magazine advert we will produce. It is a very basic drawing, but the general idea will be the same, but the layout and positions of items may move and change.

Contacting Kid Cudi

Ramtin sent Kid Cudi a "tweet" on twitter.com asking for his permission to use his song, "Day 'N' Nite" for our music video. We are still awaiting a reply from Kid Cudi, who's real name is Scott Mescudi. We were not expecting a reply from his personal twitter account, so we also contacted his record label, G.O.O.D Music, as they are more in control of where his songs can be used. We are still waiting for a reply.

Storyboards.

Here are our storyboards for our music video, as you can see they are not to specific and detailed as us ourselves don't really know what camera angles we are going to use until we get to the location. But these help us understand how many shots we need and what types, and can tell us if we need more shots when we show them to our teacher, but these are a work in progress. Sorry for the standard of the drawings, I have never been to much of an artist.

Textual Analysis | What I learned.

I did a slideshow to present to you what I have learnt from doing my three textual analyses.

http://www.slideshare.net/GeorgeHolgate/textual-analysis-overview   

Textual Analysis Overview

View more presentations from GeorgeHolgate

Textual Analysis 3.

Rizzle Kicks | Down With the Trumpets

The music video I will be analysing is Down With the Trumpets, by Rizzle Kicks, directed by Toby Lockerbie.  The genre of the song is a mixture of hip-hop/rap/pop, this genre is not only seen by the song but the way the music video is made, with characteristics of the three genres, with the story of the music video being them performing on the streets to earn money to enhance their music career, in this video they give fake money to the guy with the trumpet then run-away. 

There are several points in the music video where the actions of Jordan "Rizzle" Stephens and Harley "Sylvester" Alexander-Sule are associated with the music, there is an example of this at the very start, where the tape is put into the cassette player. Then later on in the music video, when the play the trumpet the same time as it comes into the song. There is also a notion of looking onto the cassette player when the line is repeated to show that it is them on the screen of the cassette player, there is other examples, when the person who sells them the trumpet checks the money and realizes it's fake.

The video cuts are synchronized to the change of line in the song, which has a medium tempo, the location of the two also changes between the seaside and what appears to be their bedroom, then in the third verse it switches between the seaside and the bedroom then to a new location, what looks like a public path near a forest. In the music video, despite the little story of performing for money to get instruments, the video is performance based, whilst walking or standing.

In the video there is no notion of looking in a sexual manner, and not one girl is seen in the video. All the notion of looking is towards the two artists and not to any other topic.

In the final conference there is a nice visual effect, where the fall and then it cuts to a different location and then back again, maybe to suggest they are disillusioned or tired but they keep on going.

To conclude this essay, Jordan "Rizzle" Stephens and Harley "Sylvester" Alexander-Sule who are most commonly know as "Rizzle Kicks" perform in the music video, with a small side story of them performing for money to enhance their music career. On the video there is a colour palette to enchance the bright colours as the song was released in the summer and is a summer song, aimed to get people dancing.

Textual Analysis 2.

Day 'n' Night - Kid Cudi

The music video I will be analysing is Day ‘N’ Night, by Kid Cudi, with the music video directed by

French director So-Me. The genre is of the song is alternative hip hop, this genre is not only seen by the song but the way the music video is made, with characteristics of the alternative hip hop genre, with cartoon drawings overlaying the footage portraying something which is isn’t due to the character day dreaming.

There are several points in the music video where Kid Cudi’s actions and movements are determined by the music, one is where the woman is portrayed to have clapped and then has an cartoon owl face, the clap being synced to the beat of the song. Throughout the song, this is the same with the visuals showing Kid Cudi’s imagination misleading him, and how is attracted to madness through his imagination, this is seen when several people are changed into different people, with a woman having an owl’s face, and people on the street turned into pirates.

The video cuts are synchronized to the beat of the song, which has a medium tempo, but not all the time but if the location is changed it is often to a beat in the song. In the music video, there is no solo parts of the song which are illustrated differently from the rest of the music video, all the theme of him being mislead by his imagination is seen throughout. Every time the chorus comes around, Kid Cudi believes he is on a stage or performing in front of a crowd and seen dancing, this is as the pace to the song slightly increases from the rest of the song.

The record company are trying to sell this track by portraying that listening to the song can let this drift away and let your imagination lead you. Kid Cudi in this video is portrayed as how the record company (GOOD Music), are trying to sell it, as someone who is letting there imagination lead him through life, sometimes for the better and sometimes in a bad way. This was Kid Cudi’s debut song and debut music video so it is hard to see if this music video relates to his old music videos. Again as this is Kid Cudi’s debut song, he is making his first impression to everyone who has not seen or heard his music before, but as he has made more music video’s his image hasn’t changed too much and is still portrayed as someone who is out of the norm, and in touch with his child like imagination.

There is no reference to the notion of looking in a sexual manner, apart from one part in the video, where there is a women which a revealing cleavage and cartoon eye balls come around and look at her, suggesting that everyone’s eyes are drawn to her. Even though the music video is very visual there are no real notions of looking to a specific topic.

The music video is narrative-based with the story of him walking around Los Angles carrying out every day activities but his imagination portraying things which aren’t there, sort of like a day dream throughout. There is also an intertextual reference in the music video relating to “The Wizard of Oz” where he is imaging himself walking down the yellow brick path again reiterating his fantasy.

To sum up this essay, Kid Cudi is walking around Los Angeles doing a variety of mundane activities such as getting a slice of pizza, grocery shopping, or visiting a bar, but the overlay of graphic colors on top of the actual video disguises or transforms the daily scene into one of fantasy. These fantasized versions of reality reference the film The Wizard of Oz and later manifest Cudi's desire to perform music; ultimately they play on the song's theme of the "lonely stoner" whose quotidian existence transforms because of his ability to "free his mind." The music video is therefore a narrative video with very good visual cartoon images.

Textual Analysis 1

Make Her Say (feat. Kanye West & Common) - Kid Cudi.

Scott Mescudi, or most commonly know as his stage name Kid Cudi, released his first mix tape in 2008 which was titled “A Kid Named Cudi”, when he was 24 years old, this caught the attention of Kanye West, who is a very successful and respected hip-hop artist, this then led to Kanye West singing Kid Cudi to his music label, GOOD Music. In the song “Make Her Say”, he collaborates with Kanye West and Common, who is also attached to the GOOD Music label. The song was originally titled “I Poke Her Face” but was then later changed to “Make Her Say” to make it suitable to play on the radio. The song was released on iTunes on the 9th of July, and it was the second of three singles he released from his debut album Man on the Moon: The End of Day, which was released in November of that year. The video was directed by Nez Khammal and it premiered on July 20, 2009. The music video stars all three of the artists, but despite that fact they never attended a film shoot together, with Kid Cudi and Common filming there parts in New York, whilst Kanye West filmed his section in Los Angeles. It was also planned that Lady Gaga would make an appearance in the music video, as the song had a vocal loop from her song “Poker Face”, but she was too busy to make an appearance in the music video. The song falls into the genre of alternative hip-hop which is quite a niche genre of music, meaning that there are very few notable genre characteristics in the music video.


The music video is a performance based video with a little bit of narrative in there too, the video is split into three different sections, a section for each artist, and in there section the artist is present throughout. The small pieces of a narrative are seen in Kid Cudi’s and Common’s sections, the narrative is that they are dating or seeing a girl who is quite moody and upset, in Kid Cudi’s part for example he is driving in a convertible on a nice day, and the girl next to him seems moody and as if she is sulking. In Common’s part it is the same, but he is in a bedroom sitting at the front of the bed whilst a girl sits at the back again sulking and moody. There is a relationship between the lyrics and the visuals in the music video, that is the fact that all three artists same the same line, but slightly different each time, Kid Cudi says: “she said she can have whatever she likes, but she cant bring her friend”, Kanye West says: “…. she said she gonna’ bring her friend”, and Common says: “…. but you gotta’ bring your friend” this is reflected in the mood of the artist in the video, with Kanye West and Kid Cudi seeming quite happy, but Common doesn’t look so happy. Also in these lines whenever they refer to the girl, it always shows a shot of here not looking so happy. This is because the response of the women is seen as how much they like the man, in this case the artists. 


The music video is a very creative one, and it keeps the eyes busy throughout, with lots of shots and with the screen being spilt into two showing different shots and changing a different times. This not only keeps the eyes looking and interested it also creates the illusion that the three artists where filmed at the same locations even though they were not. The video has minimal aesthetics, with scenes taking place in big empty open spaces. The first scene is Kid Cudi on a rooftop with helium balloons tied to the ground which gives a nice effect and looks colorful.


There are a few examples of relationships between the visuals and the music, one of which I have already mentioned which is about the mode of the women in the video and the lyrics. Another example is when there is the sound of the record scratches, there is a shot of the women on a DJ table scratching a record, incidentally the DJ table she is using is the first use of Activision’s new game ‘DJ Hero’. Throughout the video, the change of shots is matched to the key beats in the song, this is quite effective as the two sections of the screen never cut at the same time, and there is movement in the other half. This is also put with several match on action shots as you see Kid Cudi walking through the room from two different positions.


I think that Nez Khammal, who directed the video has done a great job with the editing as it is very creative and simple but also very effective. This is one of the few notable characteristics of alternative hip-hop, the fact that the video’s are generally creative and a bit different from the rest. 

Photoshop Skills.

Here is the original photo I found on the internet;

After editing it in Photoshop and adding several layers this is the final image;

Idea Brainstorm.

Here is a brainstorm I created in class today to get our head around some of the ideas we had and to put them onto paper. After this brainstorm we decided to use the Kid Cudi song, "Day & Nite".

Goodwin Theory.

Goodwin's Theory applied to Kid Cudi's Pursuit of Happiness.

Goodwin’s theory

View more presentations from GeorgeHolgate.

Auteur Theory | Hype Williams

Hype Williams is a famous music video director, who’s signature style has developed and changed over recent years. Firstly he used to use the fisheye lens allot in his videos early on in his career, he also used a style where he shot in a regular widescreen shot and have another shot split in two one on top of the first shot and one on the bottom, this is seen in the video “Diamond on my neck” by “Smitty” but he dropped both these style in 2003 due to lack of work directing music videos, but this period from 1996 to 1999 was his most successful to date, where he won six awards in three years for his music video’s. Hype Williams is associated with hip-hop/rap genre, working with artists such as Kanye West, Will Smith, Busta Ryhmes, 2pac and Notorious BIG. After 2003 Hype Williams adopted a new style in an attempt to get more work. The new style was focusing the camera on the upper torso of the artist with one solid colour in the background, this was seen in Kanye West’s music video for the song “Gold Digger”. In more recent years though he has changed his style again to a more high tempo style with flashing images and lights, this style was clearly visible in Kanye West’s song “All of The Lights”, which was released in 2009.

Production Open Sequence.

A short introduction we use at the start of our videos to indicate we made it, like any production company does at the start of the film they produce.

YouTube Channel.

Here is our YouTube channel from last year, as me and Ramtin anre continuing with the identity of FlickaFilms we thought it would be again useful to use the channel to upload this years work. The link is below and keep an eye out for some videos soon!

http://www.youtube.com/user/FlickaFilms

"Flicka Films"

Again for the second year running, me and Ramtin are using "Flicka Films" as our production company. We thought it would be good as we already have the logo and introduction for it. Here is the logo:

Welcome To My Blog.

My name is George, I am currently in year 13 studing three AS's; Media, History and Design Technology. I am enjoying sixth form at the moment as the courses are challenging, and I am really looking forward to start the second part of my Media coursework, as I enjoy media and enjoy creating new things. I like to watch allot films and my two favorite genre's are, Comedy and Action. As I said before I am looking forward to the coursework, and I know it is a long process, but I looking forward to the prospect of making a music video, with my partner Ramtin, who was part of the successful Flicka Films group from last year.